How to write a good press release for an event

This part of the press release can be a bit more descriptive than previous sections. Editors receive hundreds of emails and pitches on a daily basis so it is important to make sure that you immediately pique their interest, and that they will be able to pick up all the essential information at a glance.

A community bank exists because of personal relationships and hometown service, so it was important to recognize this strong legacy and presence in our community after 80 years. It was used as a vehicle for interested parties to reach out to Thrill of the Hunt asking for dog scavenger hunts in specific dog friendly areas, or for fundraising opportunities for communities and charities.

Using slang, hype, and too many exclamation points may come how to write a good press release for an event as more of a sales pitch, turning people off your event.

Celebrating an anniversary is always a newsworthy event, especially if it hits the century mark. Talk about the target audience, any guests who will be featured and their background, and the benefits of attending.

City, State, name of service or publisher of the press release, e. As with most good writing, shorter is usually better. We sent out the press release, and the media loved the story that Jennifer Aniston beat J-Lo.

Just the facts, very limited hype - in italics in this case. With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: After writing the press release, develop a media list which enumerates all the media publications you will be pitching the article to, the editor for each publication, their email and contact information.

Your headline should be as engaging as it is accurate. It should also include additional information about the event such as special guests, celebrities or VIPs present, activities that attendees can participate in and event elements they can expect.

Distribute Your Event Press Release to the Right People Get your event press release in front reporters, editors, bloggers, and journalists with eReleases, our PR service of choice for small business owners.

Just the facts, very limited hype. Those are the nuts and bolts of writing a press release for an event. Contact your top outlets personally. If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.

It can contain your mission and vision for your company. The media is interested in both featuring a fun event and highlighting a good cause.

Top 40 Press Release Examples from the Pros

The ideal length of event press releases is around — words. The third one from Microsoft is an excellent example of how to write a press release that will intrigue reporters and editors. Keep the text simple and stick to the critical elements of the information. Include important details like the date, location, ticket price, registration information and any other attention-grabbing tidbits that help your event stand out.

City, State, name of service or publisher of the press release, e. Every important point should be addressed in the first few sentences. We recently developed a new proprietary skin care regimen specifically formulated for the treatment of acne in teenagers and young adults, and we sent out a press release announcing the new product.

And it uses multimedia: It also has an attention grabbing title and was sent out at the end of September in order to be perfectly timed with the upcoming Halloween holiday.

Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.

Hebrew Free Loan Fund Helps in Time of Need Susan Miller, President and Founder, Garton-Miller Media In my experience, if it reads like the lead to a story then it makes it easier for a news outlet to publish as is, or for a reporter to pick up the ball and run with it from there.

Info About Your Organization Why are you raising money? Use bullet points or long lists. There are multiple reasons as to why this press release was successful. You need to grab your reader within the first few words. Exciting Elements Include a separate paragraph with some attention-grabbing information to get the media interested in your event.

While the format for a press release is basic, the content of the release should be anything but.One effective way to promote an event is to write a press release.

In this guide, we’ll share tips on how to come up with a killer event press release that will generate buzz and excitement for your upcoming event. Below are sample event press releases you can download in Microsoft Word, Google Docs, or as PDFs.

You write a press release to explain the basic facts about your event in an exciting way so that people want to share it with others. Of course, social media is a tremendous tool.

Write a press release that’s catchy enough for people to share on Twitter and other social networking platforms. So we’ve broken the entire process down to three simple steps to help you promote your event, complete with a sample press release available for download.

Bonus: Downloadable Press Release Templates Check out the following posts for more press release tips, writing advice, and more! The DRIVE blog. HAVE QUESTIONS. LOCAL. Nov 10,  · RULE #3: Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing.

Therefore, it's up to you to make sure that your press release looks and feels like a real article. No.


In part 2 of our Press Release Series, we will cover 5 essentials to include in a press release publicizing special nonprofit fundraising events.

Press Release Series We developed this mini-series to guide you through the process of writing effective media releases to promote your charity auction fundraising event. Including the following elements should give you a good outline of how to write a press release for an event, while generating a buzz that will tell your reader that yours is not an event to be missed!

How to write a good press release for an event
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